Oh, why oh why do we succumb to 21-shekel drinks that only make us sick?? The success of this place is, in my humble opinion, due to the clean, protective environment it seems to offer its customers. Here, amid the hordes of American teenagers and students, with English books and newspapers sitting on the bookshelves, it`s almost as if you are back in good old consumerist America. It`s comforting to have that something familiar when Israel still has no reliable customer service or money-back at stores. At least you don`t feel so alone. And at least there`s a Starbucks-like ambience where you could just sit for hours at a time without worrying about a waiter coming over to hustle you.